STIX ASIA, located in Hawaii, is a vibrant cultural hub that offers guests an immersive experience of Asian cuisine and heritage through food and education. Our challenge was to create a visual identity that captured this dynamic fusion of flavors and traditions, while communicating the rich cultural stories behind each dish. The branding needed to appeal to both locals and international visitors, blending modern dining aesthetics with authentic cultural elements from multiple Asian nations. The result had to reflect STIX ASIA’s role as a destination for both culinary exploration and cultural discovery.

STIX ASIA, located in Hawaii, is a vibrant cultural hub that offers guests an immersive experience of Asian cuisine and heritage through food and education. Our challenge was to create a visual identity that captured this dynamic fusion of flavors and traditions, while communicating the rich cultural stories behind each dish. The branding needed to appeal to both locals and international visitors, blending modern dining aesthetics with authentic cultural elements from multiple Asian nations. The result had to reflect STIX ASIA’s role as a destination for both culinary exploration and cultural discovery.